Relaycairn · 60-second explainer
The 3-second test
Most people give a website about three seconds. This is what that costs, and what to measure before you spend anything on traffic.
The illustration and the voice in this video are AI-generated. The points made are general and are not a measurement of any particular website — that is what the audit is for.
What the video says, in text
- Three seconds is roughly how long most people wait for a website before they leave.
- Every extra second of load time cuts the share of visitors who stay, and the effect compounds on mobile.
- The fix is almost never a redesign. It is usually three or four specific technical faults that are invisible from the front page.
- Measure before you spend on ads, so you know which faults are actually costing you money.