Complete Website Audit, delivered as a diagnostic report you can act on.
We measure your site’s mobile performance with Google PageSpeed Insights, then review six more areas from what is publicly visible about your site and business. Every recommendation is ranked in one list by what it plausibly costs you in lost enquiries — not by category, and not by severity theatre.
Complete Website Audit — Quellbrook Plumbing Co.
- Evidence
- Google PageSpeed Insights, mobile: Largest Contentful Paint 5.8s, performance score 38/100, Total Blocking Time 640 ms.
- Impact
- Measured against a 2.5s target. Slow first paint disproportionately affects mobile visitors, who arrive cold.
- Action
- Open the LCP element named in the PageSpeed report (here, the hero image), export it smaller in a modern format, set its width and height, and preload it.
- Evidence
- The indexed pages returned by search show no phone number as text; on the contact page it appears to be part of an image.
- Impact
- If it is an image, mobile visitors cannot tap to call and search engines cannot read it.
- Action
- Check the contact page. If the number is an image, render it as text inside a tel: link.
- Evidence
- The website footer and one directory listing found in search show different street addresses.
- Impact
- Inconsistent details make it harder for customers and search engines to trust which listing is current.
- Action
- Confirm the correct address and update every listing that still shows the old one.
The report is the product. Here is its anatomy.
Every report has the same structure, so you always know where to look. Each section says whether it rests on our measurement, on public research, or on general best practice.
What was measured
Your mobile performance from Google PageSpeed Insights: performance score, Largest Contentful Paint, First Contentful Paint, Total Blocking Time and Cumulative Layout Shift, as measured when the report ran.
Executive summary
Two or three paragraphs naming the issues that matter most, written to be read by an owner, not a developer.
Seven sections
Performance, technical SEO, conversion and UX, accessibility, security, email deliverability and local visibility, each with concrete observations and recommendations, and each labelled measured, researched or best practice.
Top 10 action list
One ranked list across all seven areas, ordered by likely commercial impact, so you know what to do first.
Seven areas, one report, one ordered list of what to fix.
Only performance is measured by us. The other six areas are reviewed from public web research by an AI model, and the report says so wherever something could not be verified.
Performance — measured
Google PageSpeed Insights on mobile, run against the URL you supply: performance score, LCP, FCP, Total Blocking Time and layout shift.
Technical SEO — researched
What public search results show about how your pages are indexed and described, with best-practice guidance where that cannot be verified.
Conversion & UX — researched
What a visitor can see about your offer, contact routes and next steps, from publicly visible information.
Accessibility — researched
Common accessibility risks worth checking, flagged as guidance. This is not a WCAG test of your pages.
Security — researched
Publicly discoverable security signals and the checks worth making. We do not scan your server or test its certificate.
Email deliverability — researched
What can be found publicly about your domain’s email setup, and the SPF, DKIM and DMARC checks to make. This report does not query your DNS.
Local visibility — researched
How you appear against nearby competitors in public search results and listings.
Cross-ranked priorities
A performance problem and a visibility problem are not comparable until someone puts them in one list. That list is the point.
Explicit about evidence
Plain English, specific, and labelled throughout: measured, found in public research, or general best practice.
Priced as a decision, not a retainer.
One flat price for one website. The value is in reading all seven areas together and ranking them against each other.
Who this is for, and who it is not for.
A good fit if
- You have a live business website
- You suspect it underperforms but do not know where
- You want one clear answer, not a monthly retainer
- You or a developer can action a fix list
- You would rather read a document than sit through a call
Not a good fit if
- Your site is not live yet
- You want someone to implement the fixes for you
- You want ongoing consulting or a strategy session
- You need hands-on testing of your forms, server or DNS records — this report does not run those tests
- You are looking for guaranteed rankings — nobody can sell you those
30-day money-back guarantee
If the report does not identify at least three specific, fixable issues, reply to the delivery email within 30 days for a full refund. No forms, no call. Full terms on the refunds page.
The report is complete on its own.
Nothing is held back, and nothing in the report depends on buying anything else. It is a finished document about your site as it stands today.
Websites do drift, though — a plugin update slows a page, a template change breaks a form. If you want the same site re-measured every month so that movement shows up as a number, Website Monitoring is $149/month and can start before your audit, after it, or never. It is a separate product, not an upgrade to this one.
Before you buy.
How fast do I actually get it?
Within one business day of purchase, by email. Reports are generated automatically. If the automatic report cannot be generated, you get an email saying so and Julien sends the report personally within one business day. If nothing has arrived, check spam, then email julien@relaycairn.com and it will be resent.
What if my site turns out to be basically fine?
Then the report says so plainly, and the guarantee applies. If it cannot show you three specific fixable issues, you get your money back.
Is this a subscription?
No. $199 once. There is an optional $149/month monitoring service, but it is never a condition of the audit and buying the audit does not enrol you in anything.
Do I have to get on a call?
No. The automated audits involve no sales call, no discovery session and no scheduling. You buy a report and you receive a report.
What information do you need from me?
Two things, both collected at checkout: the website you want audited, and your business name. The report goes to the email address you use at checkout.
Is the report written by a human or generated?
Generated. We run one live measurement of your site (Google PageSpeed Insights, mobile), then an AI model researches what is publicly visible about your site and business and writes the report. Each section says whether it rests on our measurement, on public research, or on general best practice. That is why it costs $199 and arrives in a day. Nothing is invented to fill space; where something cannot be verified, the report says so.
Can I have it audit more than one site?
One audit covers one website. If you need several, buy one per site, or reply to your delivery email and we will sort it out.
Who is behind this?
Relaycairn, operated by Julien in Vermont, USA. Contact details are on the contact page, and every report is sent from that same monitored address.
Stop guessing which problem is the expensive one.
One measured check, six researched areas and one prioritised action list, delivered within one business day. Flat $199 with a 30-day money-back guarantee.